American LED bulb market price war renewed smoke
time：2017-07-29 14:09:00 browse：4511次
All along, the high price has made many American consumers willing to save energy flinch from the LED bulbs. Now as the industry giants have relented on the price, the situation will gradually improve, but also means that the LED bulb price war the U.S. market started again.
CREE launched a new LED bulb, priced at $19.97, equivalent to 100W on Wednesday. This brightness is the first choice for many home lighting, so this type of light bulb has been the focus of attention in the market.
CREE was the only LED chip leader to enter the LED bulb market last year. In just one year, the price of light bulbs sold by Home Depot has dropped by 23%. For example, one of the LED bulbs, equivalent to 60W, dropped from $12.97 to $9.97. "We want prices to be closer to the people."." CREE Watson, senior director of marketing and product applications, said Mike.
At the same time, another giant PHILPS lighting market is also unwilling to remain out of the limelight. On Monday, PHILPS released a $9.97 equivalent of 60W's LED bulb. Another bulb equivalent to 100W costs $24.97. The company said all PHILPS bulbs had been certified by the US government for energy stars, and buyers could receive kickbacks. (CREE claims it's equivalent to the 75W and 100W bulbs, which are still subject to the energy star review)
While the giants are fighting, the newcomers are ready to join the fray. Headquartered in San Jose California emerging enterprise Switch said its equivalent to the 40W and 60W of the LED bulb is available now for $11.99, and the company is expected in this year to sell at low prices is equivalent to the 75W and 100W products.
According to market research firm Strategies Unlimited estimates, in 2013 the global A19 specifications of LED bulbs (that is, for 100 W incandescent bulb replacement application specifications) revenue of only $1 billion. In the wave of price wars, by 2018, the figure will expand to $5 billion 200 million.
"Prices are the only stumbling block for domestic consumers."." Philip Unlimited, a market analyst at Strategies Smallwood, said. CREE and other companies such a substantial reduction in prices will effectively promote the replacement of LED bulbs."
